Cannes Lions

Anheuser-Busch InBev Is Only Brand to Win Cannes Lions Creative Marketer for Second Year in a Row

The brewer demonstrated creative excellence with 49 Lions on top of business growth

Farmers stand in a field. A caption reads, Contract for Change was offered to every farmer in the U.S. — AB InBev's 'Contract for Change' helps U.S. farmers go organic by buying their grain for brewing.FCB, AB InBev

By Brittaney Kiefer

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Cannes Lions has named Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year for the second consecutive year–the only brand to achieve this in the history of the festival.

The award, introduced in 1992, honors a marketer that has created Lion-winning work over a sustained period of time and has “established a reputation for producing brave creative and innovative marketing solutions,” according to the festival.

At last year’s Cannes Lions, AB InBev won 49 Lions–including one Grand Prix, 10 gold, 19 silver and 19 bronze–across 10 brands from seven countries.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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