The Biggest Event Marketing Trends of 2023
Optimize Your Ad Spend With In-Flight Measurement
Put CTV at the Center of Your Multichannel Mix
The average consumer has access to 11 connected household devices; that’s 11 screens all offering compelling content. But instead of thinking of them as separate devices and channels, savvy advertisers connect them together to tell a captivating multichannel story with CTV at its center.
The 2023 Media & Entertainment Industry Insights Report
Media and entertainment executives are trying desperately to keep up with shifting audience behaviors and prepare their teams to succeed while doing more with less. This comes from an insight-rich report from Salesforce that identifies the trends reshaping the media and entertainment industry.
What’s Really Going On in Artificial Intelligence
The AI Index from Stanford University’s Institute for Human-Centered Artificial Intelligence (HAI) provides rigorously vetted and globally sourced data to foster a deeper understanding of AI. Get insights on top AI trends in the just-released 2023 AI Index from Stanford HAI researcher Nestor Maslej, along with NetBase Quid.
A Better Way to Identify Trends and Uncover Blind Spots
Grow Your Funnel in a Post-Cookie Landscape
Find Your Brand’s Perfect Influencer
Consumers look for voices they trust or relate to, and that’s the value that influencers and other creators bring to your brand. But how do you find the influencers that are the right fit, and what’s involved in empowering them to speak on your behalf? The solution comes from savvy use of social insights and analysis.
Master Client Services in Economic Uncertainty
Brands are demanding more from their agency partners than ever before. With their budgets in flux, agencies need to connect their efforts more directly with client needs by adding value in the technology they manage, the data they use and more. In economic uncertainty, rich, real-time consumer intelligence is critical.
How the Big Ten Amps Up Fan Engagement and Monetization
The State of Sports Marketing and Sponsorship
By 2024, more than one in three people in the U.S. will access sports, news and entertainment via ad-supported streaming. But this shift may also require changes in how advertisers approach media buying. The 2023 edition of The Stream, an annual study from Tubi, identifies what key viewing changes might mean for brands.
Agile Marketing for Creative Teams
Food Delivery Apps and the Challenge of Shared Data
Tell a More Engaging Brand Story