There’s a Better Way to Do Influencer Trips
The marketing tactic works, but recent voyages have garnered criticism.
Avios Stages a Striking Stunt With E-Foil Surfers in Ad for Loyalty Program
The ad by Uncommon Creative Studio attempts to correct misconceptions about Avois' rewards program.
British Airways Tells a Sweet Coming-of-Age Story That Starts With a First Flight
British Airways tells an emotional coming-of-age story through the lens of a baby's first flight.
Inside SXSW 2024 Brand Activations: Prime Video, Paramount+, Delta and More
Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city.
To Keep Up With the Customer, Get Personal—With Data
Online shopping continues to change not just what people buy, but how they buy it.
Southwest and Omni Leverage April’s Solar Eclipse in a Spacey Marketing Mission
Promising the sun, the moon and the stars—and delivering.
Great Britain and Northern Ireland’s Tourism Campaign Is About to Get Even Greater
Director Kate Taylor Tett outlines her ambition to improve the creative ads promoting the U.K.
Booking.com Makes Anyone Tina Fey in Its Super Bowl 58 Ad
Booking.com marks its third Super Bowl by surrounding Tina Fey with Jane Krakowski, Jack McBrayer and Glenn Close during a year of ‘me’ for online travel
The Consumer Trends Guiding Choice Hotels With CMO Noha Abdalla
Learn how Choice Hotels uses customer insights to expand its portfolio with CMO Noha Abdalla.trav
The Travel Trends You Need to Know for 2024
Expedia's Unpack report highlights set-jetting, unique properties, outdoor amenities.
Uber Secures Arena Naming Rights to Celebrate 10 Years in Germany
Uber will claim the naming rights to two venues in Berlin, as well as the surrounding entertainment district.
Austria Parodies AI Ads With Its ChatSkiPT Tourism Campaign
The three-day campaign sees real skiing experts answer tourists' questions live online.
MGM Resorts Names Mischief Creative AOR for Entire Portfolio
The agency won the business without a pitch.
20 Campaigns That Made Creatives Jealous in 2023
From Barbie's pinkwashing to Taylor Swift and Super Bowl spots, creatives loved these ads.
The 20 Best Ads of 2023
Adweek reveals the 20 best ads of 2023, including campaigns from Barbie, McDonald's, Apple and Ikea.