The FTC Is Updating Guidance on Environmental Claims. Here’s What That Means
The agency, tasked with protecting consumers, last updated the Green Guides in 2012.
Plant-Based WhatIF Foods Uses Aliens, Zombies and Cows to Spread Eco-Friendly Message
Whimsical tone meets serious subject in animated ads from agency of record fable.works.
At SXSW, Brands and Activists Chart a More Sustainable Path Forward
Clean Creatives and Ben & Jerry's used ice cream to highlight greenwashing.
People Want Transparency on Climate Progress: the Good, the Bad and the Ugly
That means brands must be honest about failures and rethink consumption.
How McCann Worldgroup’s Internal Sustainability Tracker Steers It Toward Net Zero
It's part of the agency's plan to reach net zero by 2040. Activists say McCann should also cut ties with oil and gas clients.
Ads Driving Higher Attention Can Cut Carbon Emissions by 63%
Ad-tech firm Playground xyz used Scope3 data to inform the study.
ESG Reporting Is Increasingly Important—and Complex. Here’s What Marketers Should Know
A new white paper from the 4A's aims to help agencies navigate new platforms and ratings.
Transport App Bolt Wants People to Break Up With Their Cars
The eco-transportation app promotes people's happier and more sustainable car-free lives.
Diageo Partners With Creatives to Serve a More Sustainable Future in Fashion at NYFW
Multihyphenate creatives have become integral to the brand’s Society 2030 initiative
Lack of Standardization Stalls Media Decarbonization Efforts
GumGum is the latest ad tech platform to announce carbon measurement and reduction goals.
Adweek Sustainability Honor 2023: Call for Nominations
The award aims to highlight those shaping the climate conversation within the marketing ecosystem.
Dramatic Animal Welfare Institute Campaign Reveals the Truth About Shark Attacks
The effort from Tampa-based agency PPK urges a ban on shark fin soup.
Fear of Greenwashing Is Forcing Brands Into Greenhushing
Afraid of being called out for what they're not doing, companies are keeping sustainability work quiet.
CMO Moves: The Future of Sustainable Shopping
How these green champions are steering their companies and clients toward climate-friendly policies that consumers will support.
What’s the Carbon Footprint of a Super Bowl Ad?
Celebrities, location and virality all factor into overall climate impact.