Brand Genius

Behind the Shoot: Pharrell's Photographer Explains the Art of Capturing the Artist

We sat down with Driely S Carter to discuss her creative process and what being a visionary means to her

Photographer Driely Schwartz works with Pharrell to capture Adweeks latest cover. — Photographer Driely Schwartz works with Pharrell to capture Adweek's latest cover.Adweek

By Sami Lambert

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If anyone can make Pharrell Williams laugh, it’s Driely S Carter. And that’s exactly what she did, capturing him at his best with her wild spirit and enthusiastic direction during Adweek’s Brand Visionary cover shoot featuring the music icon.

Carter is a Brazilian photographer, director and creative director based in New York. You might recognize her photographs of Beyoncé, Billie Eilish, Rosalia and Kanye West among other iconic musicians on the covers of some of the most prominent magazines in the world.

Sami Lambert

Sami Lambert is a social editor at Adweek. She launched Adweek's Creator Network and produces social video content across multiple platforms. Previously, Sami worked at Inked Magazine where she grew their TikTok page from 30 followers to 1.7 million in one year.

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