Heineken’s First Gaming Campaign Breaks Anti-Social Stereotypes
Heineken spotlights the community spirit of gaming culture to break stereotypes about that audience
Heinz and Absolut Go Back to the 80s for Pasta Alla Vodka Sauce Launch
Vintage recipe inspires nod to iconic Andy Warhol campaign.
Soberchella: Booze-Free Bars Are Coming to the Famous Desert Music Festival
The New Bar becomes the first nonalcoholic retail partner for the trendsetting event.
Captain Morgan Is Flipping the Script on Responsible Drinking PSAs
Spiced Rum brand's 'Enjoy Slow' offers a fun alternative to traditional moderation campaigns.
Coors Light Taps Dick Vitale as the ‘Ambassador of Chill’ With Limited ‘Coors-icles’
College basketball fans are well acquainted with the lead-in to spring and all the chaos it can bring. With the NCAA’s March Madness tournaments taking off and the heat of [...]
Guinness’ Surprising St. Patrick’s Day Message: Drop the Booze
Guinness kicks off its biggest ever responsible drinking campaign ahead of St. Patrick's Day.
The Martin Agency’s First Bud Light Seltzer Work Reminds Consumers It Doesn’t Contain Beer
Bud Light Seltzer's first campaign from The Martin Agency will attempt to separate the seltzer from its namesake beer.
Chloe Fineman Plays a Vodka Seltzer Sommelier in Nütrl’s First National Campaign
The Martin Agency created the Anheuser-Busch brand's first national campaign.
Heineken’s Super Bowl Ad Encourages Drinking on the Clock
The beer brand's partnership with Marvel is a celebration of moderation.
Serena Williams Brings Al Pacino’s Pep Talk to the Big Game
Rémy Martin borrows a speech from Any Given Sunday to align cognac with collaboration.
Stella Artois’ Stunt With The Sims Falls Foul of EA’s Lawyers
The mod would have allowed players to enter its 'Beer, au Naturel' ad from 2022.
Topo Chico Hard Seltzer Will Send Your Ex a Scorpion for Valentine’s Day
The arachnid will arrive in a heart-shaped box.
More Alcohol Brands Are in the Super Bowl—But Consumers Might Not Care
Anheuser-Busch’s exclusivity run ends as Americans rethink their drinking habits.
A Hendrick’s Gin Blimp Will Fly the Glitterati to the Super Bowl. Or Not.
The CucumbAir blimp stunt takes a swipe at celebrities and private jets.
Alcohol Brands Compete for Serena Williams in the Super Bowl
Williams is endorsing both Rémy Martin and Michelob Ultra in The Big Game.