Behind the Scenes of Kia’s Super Bowl Ad ‘Binky Dad’
It's more a 'Super Bowl experience' than a one-off commercial.
Adweek Podcast: How Rihanna and Fenty Beauty Won the Super Bowl
How Rihanna leveraged the biggest stage in the world to promote Fenty Beauty.
Adweek Podcast: Love in McDonald’s With Cardi B and Offset
The brand's vp of U.S. marketing gives us a taste of the evolving Famous Orders strategy.
Super Bowl Social Spend Shifted Away From Twitter and Toward TikTok, Reddit
Recent changes in the media mix upended Super Bowl digital advertising
Why You Shouldn’t Be Swayed by the Popularity of Super Bowl Ads
We keep using weak and irrelevant opinions when talking about advertising—but we’ve worked with our data for our clients long enough to trust the data over our preferences.
Super Bowl 57 Draws 113 Million Viewers During Most Streamed Big Game Ever
The audience was up slightly compared to last year's telecast.
6 Touchdown Marketing Campaigns That Didn’t Need the Super Bowl
With a bit of risk-taking, brands can create Big Game buzz the rest of the year as well.
Serena Williams Holds Court on Her Super Bowl Ads and Reevaluating Brand Partnerships
After exiting tennis, only ‘authenticity’ will pull her away from family time.
Rihanna and Fenty Beauty Played the Super Bowl Long Game, and Won
Why Riri's halftime performance was the best Big Game commercial of them all.
After Years of Gains, the LGBTQ+ Community Was Mostly Missing From Super Bowl 57 Ads
The times may be too political to invite your gay friends over.
Super Bowl Advertising Can’t Be One-Off Spots Anymore
The hero ads must be part of a larger integrated campaign to rise above the Big Game noise.
Movies, Jesus, Shopping and Beer Rule EDO’s Super Bowl 57 Ad Rankings
Entertainment, Jesus, shopping and beer take center stage.
Adweek Podcast: The Best Super Bowl 57 Commercials
Monday morning quarterbacking the Sunday night ads.
USA Today Ad Meter: Pet Food Brand The Farmer’s Dog Wins Best Super Bowl Ad
NFL and Amazon ads were voted second and third, respectively.