Consumer Cellular Overhauls Agency Roster, Awarding $50M Media Business to Brainlabs
The brand’s CMO is revamping its internal marketing organization and striking new partnerships.
Shannon Miller Headed to Courage as Executive Director of Development
Adweek’s creative and DEI managing editor is moving agency side as part of the No Fixed Address network.
Ad Agencies Explain How They Converted to a 4-Day Workweek as Its Momentum Grows
The shorter work schedule improved morale, retention and the bottom line.
WPP Scales Influencer Marketing Offer With the Acquisition of The Goat Agency
The agency will join with INCA sitting within GroupM
How GALE’s Alchemy Platform Serves Chipotle Customer Insights
Machine learning-generated audience clusters help the agency target precisely.
Plant-Based WhatIF Foods Uses Aliens, Zombies and Cows to Spread Eco-Friendly Message
Whimsical tone meets serious subject in animated ads from agency of record fable.works.
The Modern Executive Creative Director Must Be the Ultimate Multitasker
The executive creative director must motivate, inspire, manage, create and steward new technology.
Ikea’s Iconic Blue Bag Is the Gift That Keeps on Giving in Enchanting New Ad From Ogilvy
The running sight gag sets a playful tone, with everything from floor lamps and sectional sofas to area rugs and dining chairs improbably being pulled from the shopping bag.
This Agency’s ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI
It all started when creatives at the independent agency 22Squared wondered if AI could replace them.
Sephora Taps TBWA\Chiat\Day LA for Its 2023 Holiday Creative
The agency will lead creative ideation and execution for Sephora's 2023 holiday campaign, pulling in the commitment to multicultural messaging.
Inside the Future of MLB’s Marketing With New Creative AOR Wieden+Kennedy
The Portland office will develop the league's new brand platform.
MNTN Brings on 3 Tech Veterans as Part of Board Development
The company adds Hadi Partovi, Grant Ries and Joe B. Johnson to its board of directors.
How Learning to Navigate Dyslexia Landed Me in the C-Suite
Every neurodivergent employee brings an innovative lens and unique point of view to the table.
Autodesk Is the Everywhere Software You Don’t Know—Until Now
Maximum Effort introduces the tech company during the Oscars with tongue-in-cheek ad.
Breakthrough Media Agency of the Year Gale Deftly Blends Data, Creativity and Velocity
The Stagwell shop's media arm puts its consulting work into practice.
Global Media Agency of the Year Initiative Masters Fame and Flow
Landing Nike’s global business and expanding its relationship with Amazon, while retaining all its existing clients, distinguished the IPG Mediabrands agency from rivals.