SiriusXM Re-Airs Cinematic Oscars Ad on Taylor Swift’s Eras Concert Film
The media buy on Disney+ is part of an aggressive rebrand with agency of record Uncommon Creative Studio.
In the Hot and Heavy World of Romance Novels, Harlequin Is Rebranding to Stay Ahead
The latest updates come amid younger readers and the influence of TikTok.
How Sperry Is Navigating the Waves All These Years Later
The inventor of boat shoes is still as relevant as ever.
Showtime’s Rebrand Hints at a Chaotic TV Year Ahead
The Paramount+ with Showtime linear rebrand is the latest case of industry consolidation.
Behind the Pop Culture Roots of Pepsi’s Modern Retro Redesign
Due to its appearance in 20th Century pop culture, Gen Z associated a retro logo with Pepsi. This inspired the company's modern rebrand.
The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles
The publisher, like much of the industry, has seen traffic steadily decline.
Bed Bath & Beyond Markets Its Comeback as ‘An Icon Returns’ in First Work From Arts & Letters
A new integrated marketing campaign brings coupons out of home.
EE Bursts Telecom Bubble With a Bold Business and Ad Overhaul
BT brand takes a backseat as ‘new EE’ launches.
Avon’s Rebrand Is Only Part of Its Revitalization Strategy
After a decade of decline, the marketing investment shows signs of growth for the beauty brand.
Ask Yourself These Questions for a More Successful Rebrand
Understanding every implication of brand change.
Retail Data Firm Circana Builds a New Brand From the Ashes of Acronyms
The retail data firm rose from IRI and NPD Group's merger with identity and purpose all its own.
How Häagen-Dazs’ New Store Design Does Luxury on a Budget
Paint, wallpaper and props can go a long way.
Exclusive: Following a Rebrand, Indie Creative Agency This January Wins Lufthansa’s American AOR
Its goal? Broaden U.S. consumers' awareness of the global airline.
Quad’s Rebrand From Legacy Printer to Marketing ‘Maker’
While its roots are indelibly in print, Quad now calls itself a marketing experience company that aims to rid companies of wasteful processes.
For (Re)Brands, It’s Back to the Future
Go back to the best version of yourself and start from there.