3 Secrets Behind Chicken of the Sea’s Recent Rebrand
Red is relevant—and mermaids are now empowered.
Clue’s Immersive Murder Mystery Solves the Question: How Do You Keep a 70-Year-Old Brand Alive?
The reimagined board game is expanding into new formats, inclusivity and a monthlong digital whodunit.
A Fresh Look at B-to-B Marketing Through Social-Colored Glasses
Insights from Hootsuite's rebrand for leveling up your visual identity.
Eurostar’s Marketing Chief on Putting the Star Back in the Brand
Mario Rauter discusses the process behind the new marque and how it will be communicated
International Sports Organization CMO Talks Rebrand
FINA has become World Aquatics a year after its president announced the intention to deliver change.
David Celebrates a Decade With a New Identity and a Look Ahead
The visual identity carries the legacy of its namesake.
Epsilon PeopleCloud Rebrands With a Simpler Message to Resonate With Marketers
It's the first consumer-friendly marketing campaign for a holding company agency tech stack.
Why Stagwell Is Rebranding Its Media Network as a Brand Performance Network
Stagwell retires the Media Network name after adding creative agency Crispin Porter Bogusky to the network's fold in August.
In Pursuit of Reader Revenue, Publishers’ Rebrands Aid the Effort
Cultivating a loyal audience requires a reader-centric product.
Money.com Owner Ad Practitioners Rebrands to Money Group
The six-year-old company is generating a nine-figure revenue.
How Tombras Helped RealTruck Transition From DTC to Lifestyle Brand
The agency rebranded the company to bring new truck owners into the fold.
Zola’s Brand Refresh Marries Every Moment Between Engagement and Wedding
It's the marketing version of renewing your vows as couples' desires evolve.
Post-Next 15 Merger, Engine Creative and ODD Unite Under House 337 Name
The business has formally merged Engine Creative and ODD to form a new agency: House 337.
Orion Pictures Modernizes Both Its Visual Identity and Approach to Storytelling
The MGM brand has revamped its logo to reflect a current-day thirst for diverse films.
How Agencies Can Appeal to Clients That Need a Brand Refresh
Agencies can stand out to clients by moving beyond a logo and leaning into longevity.