Going about it the right way will be the difference between building long-term customer relationships or creating new enemies.
As the ad giant roles out its Performance Max tool for the web, advertisers spot a controversial playbook.
Acceptance of SMS marketing is nearly universal. Here's how to do it right.
Permission means permission. You either have it or you don’t.
Traditional mobile advertising has become more expensive and less effective since Apple’s privacy changes
How brands can maximize retention and customer experience.
It's the latest move in the long-running Shop Small initiative.
The future of mobile gaming was the topic of the day.
O2 enlisted 2000s pop group Steps to stage a flash mob in London promoting a retro-style phone.
84% of U.S. adults are splitting their attention between TV and another device.
It’s been two years since the start of the pandemic, but we continue to see the story of the second screen unfold.
Mobile gaming has been growing in popularity.
Ewurakua Dawson-Amoah directs a series of short films for the brand, which became an official sponsor of MEAC/SWAC Challenge football.
Brands and agencies face pressure to put together a winning media plan.
The social network remains a valuable marketing tool amid stricter privacy laws.