Kathryn Hahn Plays an Outlaw CEO in HubSpot Campaign
The Wild West ad was created by 72andSunny New York.
High-Performing B-to-Bs Are Tapping Employees as Frontline Brand Marketers
Understanding advocacy as a marketing function and leveraging it on LinkedIn.
The Forces That Will Reshape B-to-B Marketing in 2023
After three years of disruption, CMOs face a pivotal year for their organizations and careers.
The C-Suite Is Finally Embracing Account-Based Marketing. Now What?
CMOs should focus on these three actions in 2023 to build an effective strategy.
Qualcomm Teams With Michelle Yeoh to Show the Infinite Possibility of AI
Through 'The Edge of Possible,' the b-to-b brand shows us how AI can change our lives.
5 Major Takeaways From This Year’s ANA B-to-B Marketing Virtual Conference
Why marketers need to look at businesses as humans and merge creativity with data.
The agency makes its own ads that stand out in a sometimes bland category.
This Campaign Reinvents the Eiffel Tower to Call for Sustainable Innovation
A campaign calls for sustainable design by reimagining the Eiffel Tower if it were built with green practices
Edelman, LinkedIn: Thought Leadership Can Propel B-to-B Marketers Through Economic Downturn
63% of C-suite executives said their organizations have tightened up their procurement processes.
LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023
Relationship building is becoming a key performance indicator.
LinkedIn Details Updates for B-to-B Advertisers
New features were also rolled out for pages on the professional network.
Matthew McConaughey Leads a March for #TeamEarth in Salesforce Spot
Salesforce has partnered with Matthew McConaughey ahead of Thanksgiving for “The March,” a new 60-second spot encouraging business leaders to prioritize sustainability.
Autodesk Adds Ryan Reynolds’ Maximum Effort as a Creative and Strategic Partner
The agency followed CMO Dara Treseder from Peloton.
EIBWC Podcast: Adweek’s Chief Content Officer Ann Marinovich
Chief content officer Ann Marinovich on the Everything Is Better With Creators podcast.
Cyberdefense Taken Too Literally in Comedic Orange Campaign
The three films aim to highlight the dangers of cyber crime to small-medium sized businesses.