Robert Glazer
Robert Glazer is the founder and CEO of Acceleration Partners a global partner marketing agency. He is the author of the inspirational newsletter Friday Forward, and author of two books: Elevate and Performance Partnerships. He also hosts The Elevate Podcast.
Avoid These Partnership Marketing Pitfalls
There’s an understandable impulse, when a company enters the partnership marketing space for the first time, to start small. But there are two reasons why this isn’t an ideal approach [...]
How COVID-19 Is Reshaping Affiliate Partnerships
Media
Over the past two decades, companies of all stripes have embraced affiliate marketing as a way to drive quality sales, attract new customers, and generate high-value leads. What’s more is [...]
5 Ways Publishers Can Take Advantage of Affiliate Commerce
Media
The world of digital marketing is constantly evolving. With advertisers’ increasing skepticism around programmatic and concerns with fraud and transparency, publishers are looking beyond their traditional revenue models. And one [...]
7 Vital Agency Traits for an Effective Campaign
Getting your message in front of consumers does wonders to make them aware of your brand. But why pay just to build brand awareness when you could pay for conversion? [...]