Portrait of Leslie Blount

Leslie Blount

Leslie Blount is an Adweek contributor who writes about brands and culture.

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Jimmy John’s and Yung Gravy Offer a Sweet Treat to MILFs in ‘Bachelor’ Sendup


For Valentine's Day, the brand asked VaynerMedia to highlight its limited-edition cookie.

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Pinterest Wants to Help Black Travelers Safely Take Flight With New Curated Hub

Diversity, Equity and Inclusion

Inspired by the famous Green Book, the platform builds a new resource for Black History Month.

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Janelle Monáe Is the Voice of Morgan Stanley’s First Global Campaign in 4 Years


Janelle Monáe may have a knack for solving mysteries, but their latest project aims to take the guesswork out of investing in an ever-changing financial landscape.

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Mischief and ConnectRN Urge Burned Out Nurses to ‘UnResign’


The multichannel campaign puts a spotlight on the silent suffering of the unsung heroes of health care.

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Sonesta Hotels and Judy Greer Know That You Don’t Quite Know Their Names in New Ad

Ad of the Day

New work by RO New York positions brand's self-awareness as a superpower.

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Inside Amex’s NBA 2K23 Activation, Which It Built to Drive Gen Z Love


American Express—which has made immersive experiences core to its identity alongside generous member benefits and small-business advocacy—went hard in the paint for its latest activation.  The brand hosted the American [...]

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Ludacris Stands Up for Google and Samsung Galaxy’s 3D OOH Stunt 

Out of Home

The artist continues an ongoing relationship with the brand ahead of his song's 20th anniversary.

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Ugg’s Feel House Evolves From PR Stunt to ‘Crucial’ Marketing Strategy


The brand is redefining retail therapy and building community.

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H&M and Buy From a Black Woman Take Their Holiday Market and Partnership on Tour 

Diversity, Equity and Inclusion

The shopping experience, which debuted in 2021, is part of an ongoing initiative between the retailer and nonprofit.