Kevin Krim is president and CEO at EDO, Inc., the TV outcomes company—a leading platform measuring predictive behaviors driven by convergent TV advertising. EDO works with modern marketers to align advertising investments to business results—with detailed competitive, category, historical and predictive intelligence.
Why You Shouldn’t Be Swayed by the Popularity of Super Bowl Ads
We keep using weak and irrelevant opinions when talking about advertising—but we’ve worked with our data for our clients long enough to trust the data over our preferences.
Despite Low Ratings, Search Data Can Provide Better Insights Into How an Ad Actually Performed
So many said #EatLikeAndy was a flop, but is that actually true?