Anne Wilson
Anne Wilson is a lecturer of marketing at the Wharton School of the University of Pennsylvania and is a member of the Adweek Academic Council. She specializes in consumer psychology.
As Consumers Crave Rebellion, Turn to the Carnivalesque
What Savage X Fenty and Crocs can teach brands.
The Hype Market for NFTs Shows Our Need for Ownership, Even Over Digital Assets
Humans enjoy claiming things, which has especially grown during the pandemic.
How Doritos Effectively Doubled the Love This Mother’s Day
Real moments captured in real time.