With the holiday season in full swing—and many people starting their shopping as early as August—Adweek explored the latest trends during Elevate: Future of Shopping.
The Nov. 16 event explored trends like livestreams, social commerce and BNPL (buy now, pay later). Executives from brands like Klarna, Amazon and Kroger were on hand to lend their predictions for the rest of 2022 and beyond.
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