Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
The math is simple for full-service out-of-home media company Outfront Media: Social plus out-of-home equals social out-of-home.
Chief marketing officer Jodi Senese told Adweek the OOH sector has been undergoing a digital evolution over the past decade, adding, “A lot of the assets have turned digital, with live boards that look like giant iPads on the walls. This has created a lot of opportunity for brands and OOH companies, through interactivity with QR codes and other ways for consumers to interact.”
Outfront
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in