To Align With the Modern Buyer’s Journey, Look at the Funnel Differently

Just as every prospect and customer you encounter is unique, so are their purchase journeys. And to meet consumers where they are, marketers might want to reconsider planning around the traditional marketing funnel. Instead, they can flip it into a mountain—where there are multiple different paths to the top.

While summiting a mountain may seem daunting, our new guide, “Align With the Modern Buyer’s Journey,” looks at four paths your next campaign can follow. It outfits marketers with the insights necessary to create messaging and programs that drive consideration and sales. By exploring each path, you’ll learn how they fit together and what it takes to holistically guide customers along their buying journeys.

The guide includes:

• Deep dives on the four purchase journeys to follow.
• Case studies showcasing brands that have reimagined their messaging and customer experience to better align with modern buyers.
• Best practices to make each step work for you.

Discover how you can successfully route consumers to the summit. Download the guide today.