Retail Media Advertising

To Drum Up Ad Revenue, Best Buy Opens Self-Serve Platform to Advertisers

Brands seek more control and visibility over their retail media ad dollars

a photo of the outside of a best buy store — My Ads gives buyers real-time visibility of campaigns.Smith Collection/Gado/Getty Images

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

After weeks of testing with seven brand advertisers, Best Buy is opening its self-serve platform to all brand and agency partners.

My Ads—part of retail media network Best Buy Ads which debuted last January—is designed to give its hundreds of brands and agencies real-time information about campaigns running on the retailer’s media network. The move will ultimately make it easier for clients to spend more money with Best Buy while the retailer grows its client base, deal size and ad revenue.

“My