This Year's World Cup Is a Key Performance Marketing Opportunity for US Brands

The FIFA tournament affords multiple ways to connect with growing American fans

Historically, marketers have built advertising campaigns around the Olympics, taking advantage of the sports drama, excitement, human interest stories and watercooler moments captivating a global audience. Advertisers reach these engaged fans through a variety of channels, including live video streaming on mobile, which has quickly gained traction with the rise of over-the-top sports streaming.

Last summer, the week before the Tokyo Winter Olympic Games started, streaming app installs began increasing across the globe, our research showed.

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