How to Bridge the Gap Between Marketing and Sales

Finding a performance marketing partner is the modern shortcut

Sales and marketing teams both serve critical functions for their organizations, and in a perfect world, they’d work together to maximize results. As CMOs and other executives push for higher revenue accountability from their teams, aligning these integral stakeholders is now more important than ever.

Unfortunately, sales and marketing often feel disconnected. Despite their aims being similar—and their efforts relying on each other’s support—they often operate independently without access to each other’s insights.

Performance marketing > digital transformation

Of course, there are solutions to the disconnect between marketing and sales, but they often come in the form of major initiatives with names like “digital transformation” or “digital maturity” that carry eight-figure investment requirements and timelines measured in years.

If that’s not possible for your organization, some shortcuts allow you to derive much of the same benefit.

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