Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.
Marketers are obsessed with acquisition. So much so that they synonymously refer to it as performance, indicating that to add more is to perform better.
We know acquisition is an expensive business, with a cost that’s multiple times higher than retaining existing customers. So if acquisition is more costly than retention, why do we glorify acquisition as performance?
Because we treat new as better. We see new as growth. Channels are flooded with ads featuring splashy incentives wooing prospective customers to try a product or service with an offer that makes it nearly too good to turn down.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in