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Infographic: The Time Is Right for Private-Label Brands to Sway Shoppers

Data Points

Price is just one of many factors that can get consumers to switch from national brands.

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ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

AI News

AI is leading some companies to prioritize quality assurance and strategy.

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This CSO Partners With Founders of Color to Develop Brands

New Consumer

Martin Ekechukwu's long entrepreneurial career led him to purpose-driven strategy at A-Frame Brands.

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When Good Brands Make Bad Products: Inside the Museum of Failure

Product Innovation

What companies can learn from the products inside the Museum of Failure.

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How Wheelchair Polo for Wounded Veterans Became the Paralympics

Perspective

How some WWII soldiers and a visionary doctor gave rise to a global athletic movement.

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Publishers and Buyers Double Down on DEI Commitments as Upfront Talks Begin

New Consumer

Both sides say they remain committed to meaningful change, despite economic uncertainty.

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How Brands Should—and Shouldn’t—Communicate With Gen Alpha

New Consumer

Gen Z’s younger siblings prioritize brand purpose and covet community.

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KR Liu Used to Hide Her Disability. Now She’s Advertising’s Biggest Accessibility Advocate

New Consumer

How she’s helping Google—and the entire marketing industry—get serious about inclusion.

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5 Brands Leading the Charge in Disability Inclusion

New Consumer

From Mastercard to Skims, KR Liu picks the top companies helping the industry 'move forward.'

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Advertisers Should Think of Accessibility as a Gateway to Creativity

Voice

It's time to embrace inclusion as a sublime differentiator that elevates your work.