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A Women’s Soccer CMO’s Path From Starting Lineups to Startups, and Back Again

Sports Marketing News

Working in big tech was fun, but NWSL's Julie Haddon says her heart is in sports.

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Web3’s Environmental Trade-Offs Raise Concerns Among Marketers

Metaverse

While some are unaware of the environmental repercussions of the new tech, others are critical of its adoption.

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In a Post-Truth World, National Geographic Remains ‘Dauntless’

Perspective

The 134-year-old magazine soldiers on in service of scientific fact.

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Publishers Expand Parenting Content to Entice Child-Rearing Millennials

Publishing News

The land grab to reach digitally native parents has begun.

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Talent Issues Force Agencies to Stay Selective, Leaving Brands With Fewer Options

The Future of Agencies

Shops are carefully choosing which RFPs they’ll respond to.

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Infographic: Not Texting? You’re Missing Out on Sales

Data Points

Acceptance of SMS marketing is nearly universal. Here's how to do it right.

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What Beyoncé Teaches Brands About Being Truly Purpose-Driven

Columnist Network

Value proposition will always lose out to a brand with convictions.

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The Adweek 50: Honoring Media, Marketing and Tech’s Indispensable Behind-the-Scenes Stars

The Adweek 50

2022's luminaries have proven themselves essential to their company's growth and success.

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Sue Bird and Sylvia Fowles Both Dominated the WNBA, but Only One Scored With Brands

Women in Sports

The newly retired players talk about their divergent paths and the sport’s ‘frustrating’ disparity.