A Women’s Soccer CMO’s Path From Starting Lineups to Startups, and Back Again
Working in big tech was fun, but NWSL's Julie Haddon says her heart is in sports.
Web3’s Environmental Trade-Offs Raise Concerns Among Marketers
While some are unaware of the environmental repercussions of the new tech, others are critical of its adoption.
In a Post-Truth World, National Geographic Remains ‘Dauntless’
The 134-year-old magazine soldiers on in service of scientific fact.
Publishers Expand Parenting Content to Entice Child-Rearing Millennials
The land grab to reach digitally native parents has begun.
Talent Issues Force Agencies to Stay Selective, Leaving Brands With Fewer Options
Shops are carefully choosing which RFPs they’ll respond to.
Infographic: Not Texting? You’re Missing Out on Sales
Acceptance of SMS marketing is nearly universal. Here's how to do it right.
What Beyoncé Teaches Brands About Being Truly Purpose-Driven
Value proposition will always lose out to a brand with convictions.
The Adweek 50: Honoring Media, Marketing and Tech’s Indispensable Behind-the-Scenes Stars
2022's luminaries have proven themselves essential to their company's growth and success.
Adweek’s Most Powerful Women in Sports Are Breaking Barriers and Shattering Glass Ceilings
The 2022 group honors those blazing a trail in athletics.
Sue Bird and Sylvia Fowles Both Dominated the WNBA, but Only One Scored With Brands
The newly retired players talk about their divergent paths and the sport’s ‘frustrating’ disparity.