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Citizens Bank Avoids Looking Like a Tourist as It Arrives in New York

Experiential Marketing

The financial institution enters the metro market with The Living Portrait of NYC.

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Purpose-Led Brands Have an Opportunity to Diversify the Metaverse

Metaverse

Virtual activations around DEI and activism tend to resonate more with users than one-offs experiences.

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Fenty Beauty Exposed—and Helped Remedy—the Makeup Industry’s Lack of Inclusivity

Perspective

How a celebrity brand shook up the cosmetics business, one shade at a time.

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Gun Safety Advocates Take Aim at Firearm Marketing They Say Stokes Paranoia

Branding

Social media stunts that skirt platform bans against the marketing of weaponry represent a large target.

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Fighting Climate Doom With Solutions-Focused (and Science-Backed) Inspirational TikToks

Sustainability News

Media company Pique Action creates content to inspire action—not despair.

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From Ads to LGBTQ+ Kids’ Books, This Illustrator Has Drawn It All

Creative Thinkers

The former art scene creative turned ad artist created a kids' book on LGBTQ+ figures.

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Infographic: How Beauty Brands Can Make Sustainability Chic

Data Points

There's a way to talk about green initiatives to get consumers engaged.

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How to Be Mindful of Employee Burnout During Tough Times

Voice

The pressures of the industry have grown intense in the time of cutbacks.

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Looking for a New CMO? Look No Further Than Your Social Media Manager

Voice

They're already doing the job of connecting with a wide range of consumers.