Taco Bell's Matt Prince Has Always Seen the Brand's Timeless Potential

The senior manager of PR and brand experience helped bring a 2032 version of the brand to life

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It’s not uncommon to question your career path. However, it is uncommon to compare that career path to a classic ’80s arcade game.

To Matt Prince, being Taco Bell’s senior manager of PR and brand experience has been just like a game of Frogger: “It’s never a straight shot from one end to the other. You’re taking two steps forward, three to the left, and even steps back just to find your best path forward.”

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