FaZe Clan’s Matt 'Bk' Augustin on Staying Curious and Hungry

The Director of Brand and Creative Strategy dishes on crypto, collaborations, and creating space for next-gen talent

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Like many marketing leaders, Matt “Bk” Augustin started out in the agency world, working on just about everything imaginable—from Tinder to the NFL to Activision Blizzard. However, when “the Social Nerd” (as people have come to know him) had the unique opportunity to join revolutionary gaming brand FaZe Clan, it was something he couldn’t pass up.

As Augustin puts it, he gets culture because he contributes to culture and loves using human truths to tell stories and inspire creativity.

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