Demystifying Gen Z: Content Consumption, Brand Loyalty, Shopping Habits and More

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This year, Gen Z will surpass millennials as the largest generation. They are also on track to be the most diverse, best-educated and a higher-earning generation than their predecessors.

Over the past six weeks, we’ve been releasing episodes of a limited video series called Demystifying Gen Z, produced in partnership with WAYV. Every Monday, hundreds of marketers tuned in for a concise, informative video, capturing a wide range of Gen Zers thoughts on a particular topic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in