Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It is with great pleasure and excitement that we announce our new Gen ZEOs Council today (Press Release)! What is a Gen ZEO? It’s a member of the Generation Z population who is changing the marketing landscape through innovative methods, technology and new companies designed to fix what they think simply isn’t working today for their generation.
This all started last year when I was chatting with Heidi Browning Pearson, CMO of the NHL. We were talking about how the NHL was working with and listening to more members of Generation Z to truly understand what they thought and how they felt about the NHL.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in