Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Dole Sunshine Company‘s fruit usually comes in cans or jars. However, in the food and drink company’s latest campaign, its produce has found a fresh purpose as advertising ink.
Imitating the nutritional labels found on the side of most food and drink packaging, Dole’s “Malnutrition Labels: Nutritional Ink” posters have launched in the U.K. to call attention to the unhealthy nature of some of Britain’s favorite foods. The message for consumers? “Our posters contain more nutritional value than the sweets, chips or fast food you eat.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in