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This Super Bowl Sunday, Pepsi is betting big on its zero sugar product with two dedicated in-game spots starring comedic icons Ben Stiller and Steve Martin.
But once football fans actually catch a glimpse of the brand’s latest work, they might find themselves asking, “Are these two acting in my best interests, or are they just acting?”
Deviating from its more pop-heavy ad roots, the brand debuts its “Great Acting or Great Taste” campaign for Pepsi Zero Sugar featuring the two comedy veterans.
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