Timberland Honors Hip-Hop Trailblazers Who Made Blue Collar Boots Cool

Celebrating the consumers who tied the yellow boot to pop culture

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Every brand is tempted to create its own version of Timberland’s new tagline, “This Is Not a Boot.” Whether that lives on a billboard ad or in a brand purpose statement from their CMO, marketers want to convince consumers that purchasing their product represents an ethos that cannot be confined to consumerism.

By connecting the 50th anniversaries of hip-hop and the shoe that has been a fixture of New York City streetwear, Timberland avoids “This Is Not a Boot” coming off as a corporate cliche.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in