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The popularity of esports has led many brands to begin tapping professional video game players for the same sort of sponsorships and endorsements that traditional athletes have long enjoyed.
Microsoft and Mutiny, Trailer Park Group’s dedicated video game branding and advertising agency, are drawing attention to that connection with a retro commercial inspired by the tradition of putting athletes on Wheaties cereal boxes.
The 45-second spot imagines Microsoft’s Xbox Elite Series 2 game controllers, which can be customized to a gamer’s color and haptic preferences, as prizes in boxes of cereal.
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