Sony’s PS5 Ad Reports Live From the Scene of Its Top Game Titles

The ad features news bulletins from in-world action games, including Spiderman, God of War and Gran Turismo

To promote the immersive gaming worlds players can access through its PlayStation 5 (PS5) console, Sony Interactive Entertainment (SIE) has released a campaign in which it imagines journalists reporting live from within their games’ action-packed narratives. These games include Spiderman, Resident Evil, God of War and Gran Turismo.

Created by adam&eveDDB, the minute-long film titled “Live From PS5,” aims to promote the console, which due to “unprecedented demand” over the last two years since launch, has proven difficult until recently. It features a standard U.S. news program and jumps between clips of journalists reporting on moments taken from some of the console’s most popular titles.

It will run across the U.S., U.K., France, Germany, Netherlands, Belgium, and Luxembourg to promote the PS website, where gamers can download titles and accessories directly onto their console, as well as buy them from participating retailers.

In a blog post, Isabelle Tomatis, vp, brand, hardware and peripherals for SIE, wrote: “The best games often make us feel as if we are being transported into amazing worlds filled with adventure, riveting action, and memorable moments. With PS5 features like high-fidelity 4K visuals, haptic feedback, adaptive triggers, 3D audio and lightning-fast loading, developers are creating game worlds that feel more immersive than ever. This new spot hints at the breadth of extraordinary experiences taking place in the PS5 universe through the style of a live news channel.”

Further activity to celebrate its titles will be released across the campaign webpage and Sony PS5s social media platforms from creators over the coming week as well, she added.

On Feb. 22, the release of its headset, the PS VR2, will also take place, featuring more than 30 games, including Horizon Call of the Mountain, Gran Turismo 7 and Resident Evil Village.


Client: Sony Interactive Entertainment

Brand: PlayStation

First Air Date: January 30, 2023

Senior vp, head of worldwide marketing and consumer experience: Eric Lempel

Senior vp, global marketing: Andrea Perez

Senior partner marketing manager: Isabelle Tomatis

Director of brand marketing: Adam Grant

Director of brand creative: Sugai Seigo

Senior global brand manager: Jayne Murphy

Global brand manager: Dianne Segovia

Brand managers: Mattia Maccario, Melanie Kwan

Joint chief executive officer: Mat Goff

Chief creative officer: Richard Brim

Executive creative directors: Ant Nelson, Mike Sutherland

Creative directors: Richard Gayton, Darren Beresford

Production lead: Panos Louca

Agency producers: Petrina Kilby, Arsalan Jamshid, Scarlett Rudd

Chief strategy officer: Martin Beverley

Planning director: David Mortimer

Managing partner: Sarah Coleman

Business directors: Adam Patel, Louis Lunts

Account director: Madeleine Burrell

Account managers: Dyfed Thomas, Estella Mosca

Project director: Sam McGeorge

Executive content director: Simon Adamson

Head of content: Jessica Taylor

Content creative director: Camille Standen

Social manager: Osob Yusuf

Social executive: Reanne Whitaker

Digital display lead: Matthew Walker

Legal: Trine Odin, Tom Campbell, Candice Macleod

Business affairs: Dolores King, Layla Husted

King Henry

head of design: Paul Knowles

Lead designers: Scott Silvey / Dave Robinson

Artworkers: Dave Callow / Sam Harris

Retouching: Charlie Townsend / Dan Jackson

Studio managers: Rob Wallis / Dan Sandalls


Global business director: Sybille Chrissoveloni

Account director: Theo Tsangarides

Account managers: Xochitl Cruz, Eleanor Kendrick-Jones, Gurbir Dhaliwal, Jemma Mendoza,

Dominique Berti

Operations manager: Jon Phillips

Executive producer: Ludovica Melica

Senior producer: Charlotte O’Reilly

Producers: Mandy Amoah, Kieran Johnson, Marie Vivent, Sam Hiorns

Senior editor: Jason Fox

Editor: Tom James

QC: Stuart Moore, Chloe Maudsley, James Pyne

Media agency: Mediacom

Localisation agency: Cain&Abel and eg+

Production company: MJZ

Director: Henry Hobson

EP: Lindsay Turnham

Producer: Ewen Brown

Production manager: Rob Rogan

Director of photography: Joost Van Gelder

Production designer: Pablo Tregebov

1st Ad: John Lowe

Casting director: Emma Callinan

Service production Company: Icon Films Sofia

Executive producer: Emil Rangelov

Producer: Millen Nickolov

Production manager: Galabena Botova

1st AD (BG): Antony Tanev

Steadicam: Nikolai Kerezov

1st AC: Kaloyan Nedelchev

Gaffer: Pavel Mitov

Key grip: Tsvetan Kostov

Drone: Ivan Ivanov

Art director: Arta Tozzi

Props master: Andrey Filchev

Stylist: Djanina Baykoucheva

Make up: Anna Andreeva

Hair: Liubomir Petrov

Stunt coordinator: Krum Rangelov

SFX supervisor: Nikolay Fartunkov

Edit company: Work Editorial

Producer: Charlie Dalton

Editor: Bill Smedley

Edit Assistant: Miles Watson

Grade: Tom Poole – Company 3

Post production: Untold Studios

Executive producer: Tom Igglesden

Post producer: Lauren Oldfield

Post producer: Ella Glazer

VFX Studio: Untold Studios

Executive producer: Tom Igglesden

Producer: Lauren Oldfield, Ella Glazer

Creative director: Alex Gabucci

VFX supervisor: Jon Wood

VFX leads: Matthew Kavanagh, Christian Baker

Art director: Ryan Rafferty Phelan

Animation lead: Geraint Wright

Asset supervisor: Ash Tilley

Matte Painting Lead: Cameron Johnson

Lighting & Rendering Lead: Jack Harris

Rigging Lead: Lewis Pickston

Online Supervisor: Richard Harris

VFX Artists:

Adam Chabane

Alex Doyle

Amy Reid

Anand Balasubramaniam

Andy Howell

Antoine Mariez

Carlo Carfora

Clara Malleviale

Clara Parati

Clement Petellaz

Craig Healy

Cristina Serreli

Daniel Weiss

Davide Pascolo

Denis Reva

Emma Tyler

Eric So

Felicia Petersen

Felix Chan

Grace Davison

Greta Kossowska

Helen Johnson

Henry Affonso

Irina Alzuru

Ivona Ivanova

James Primhak

Jinhui Wang

Joe Kane

Kartik Gupta

Kerim Camdzic

Kornel Makarowicz

Kristin Kaas Lutsberg

Lara Pfenniadorff

Lewie Hodd

Lino Khay

Lucas Girault

Luke Warpus

Lynn Dekker

Manon Cauzid

Mary Doyle

Mathilde Dallamaggiore

Mauro Giacomazzo

Michael Diprose

Natacha Pianeti

Nicola Borsari

Pawan Randive

Rachel Bosc-Bierne

Ria Banerjee

Tiago Pereira

Tim Phillips

Tom Humphrey

Audio Post Production: 750mph

Sound Design and Mix – Sam Ashwell

Creative Director (Audio) – Sam Ashwell

Senior Audio Producer – Olivia Ray

Foley –

Music Supervision: PlayStation Studios | Creative Arts

Song Title: Play the Game

Written by: Angus MacRae

Produced and Performed by: Angus MacRae

Music Production and Label: ℅ Manners McDade Artist Management LLP

Publisher: Manners McDade Music Publishing LLP