Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Nike Air Max Day launched in 2014, long after the sneaker had become a staple of grime and hip-hop scenes from the late ‘80s well into the 2000s. Though the early days of these subcultures have come and gone, these movements live on in new music scenes around the world. The historical connection between underground music and Air Max remains undeniable.
For 2023’s Nike Air Max Day on March 26, the brand paid tribute to the music scenes that helped catapult it into legendary status.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in