Nike Dares to Dream Big in Rousing Chinese New Year Campaign

This collaboration with Wieden+Kennedy Shanghai encourages kids to reach for the stars

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Juggling the hopes and dreams of childhood with the many responsibilities of adulthood is a challenge even for the most accomplished among us, and it’s not always easy to create a life that is both stable and rooted in spiritual fulfillment. For kids, the pressure to make responsible choices in life can discourage the crucial act of imagining more expansive futures, which can potentially lead to lifelong feelings of resentment.

Keeping in mind the need to allow childhood dreams to flourish and expand throughout our lives, Nike has launched “Never Done Dreaming Big.”

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