Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As a sponsor of the Rugby World Cup, Meta has released an AR-led campaign to allow fans to showcase their passions for their national teams.
The tech company is the official social media services supplier of the tournament, which takes place in France in September and October.
To begin its activation of the partnership, Meta has developed a series of experiences that will run across Facebook, Instagram and WhatsApp such as an avatar creator, which features six special filters for fans to transform themselves into their teams’ mascots.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in