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Gaming is often stereotyped as a reclusive pastime, but Heineken is challenging that notion with a celebration of its community spirit.
The beer brand’s first major campaign dedicated to gamers taps into an insight well-known among that audience: online games are just another way to socialize. A film, titled Just Another Night Out, tells the story of Alex and three friends who are organizing a time to hang out.
Set in the Brazilian city of São Paulo, the ad shows the group texting each other from various locations including a boxing ring, a barber’s chair and an orchestra rehearsal as they arrange to meet up that night.
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