Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The internet is a wonderful tool for information, but any researcher can tell you that it isn’t always accurate. Checking facts is vital, but that goes double for women creators, scientists, athletes and more, whose accomplishments are often misattributed to male peers.
DDB New Zealand has launched its “Correct The Internet” spot to set the record straight for female athletes. This 60-second short was created by an international collective featuring members and supporters from across sports and marketing, joined by the common goal of correcting gender-biased search engine results.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in