Samsung Flips the Marketing Script With a Tech-Savvy ‘Grandma-Fluencer’
Samsung takes a new approach to influencer marketing by swapping a Gen-Z star for a tech-savvy grandmother.
Samsung takes a new approach to influencer marketing by swapping a Gen-Z star for a tech-savvy grandmother.
Oatly continues its partnership with Minor League Baseball by introducing the league's 121st team, representing the brand's hometown in Sweden.
The rapper on staying true to herself and her craft.
The celebrity felines have a combined reach of more than 55 million on TikTok and Instagram.
Lindt invited fans to stay in an Easter-themed vacation rental as it expands in the U.S. market.
As founders of gaming communities, they know the importance of representation and inclusion.
Ikea's sweet campaign shows products destroyed by pets to boast about the retailer's affordability.
Liquid Death and e.l.f. Cosmetics partner for a spooky limited-edition makeup kit called Corpse Paint.
Colgate aims to change Generation Z’s perspectives about their smiles.
Levi's stages a striking dance routine as a visual metaphor for progress.
The ad by Uncommon Creative Studio attempts to correct misconceptions about Avois' rewards program.
Xbox made a sports documentary that breaks new ground for the brand, while also supporting an underdog team.
Gap and Palace joined forces in a collaboration celebrating 1990s culture.
A new Taco Bell campaign starring Jason Sudeikis challenges the chain's late-night reputation.
A new ad from Frito-Lay brand PopCorners stars actor Don Cheadle running a speakeasy.
The latest State of Creativity Report found 45% of creatives said client relationships were "difficult."