Infographic: Sports Fans Are Happy and Engaged Off the Field, Too

Fox Sports finds that no matter the audience's age, they have more friends and are interested in the wider world

Fox’s Thanksgiving Day New York Giants vs. Dallas Cowboys NFL game averaged 42 million viewers, breaking a TV record set in 1990.

In addition to its eye-popping NFL ratings, Fox Sports has also seen record viewership for English-language soccer during the 2022 FIFA World Cup, as well as the biggest audience since 2011 for Nov. 26’s Michigan-Ohio State college football game.

To learn about who these passionate audiences are outside of the stadium, Fox Sports commissioned two surveys of 2,500 U.S.

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This story first appeared in the Dec. 12, 2022, issue of Adweek magazine. Click here to subscribe.