With streaming strategies abruptly shifting to AVODs and publishers regularly reporting losses in the hundreds of millions, the TV marketplace has never been more volatile—that is, unless you’re A+E Networks.
Though some publishers may be pulling back on content amid uncertain economic conditions, without a high-cost SVOD streaming platform to weigh it down, A+E Networks is producing more than ever, announcing 2,500 hours of content ahead of its virtual 2023-2024 upfront on Wednesday.
“It’s the most content that we’ve ever produced in our history,” Peter Olsen, president of ad sales at A+E Networks, told Adweek.
And that content comes with marquee talent across a portfolio consisting of The History Channel, Lifetime, A&E and Home.Made.Nation.
The History Channel is launching a major initiative leading up to the 250th anniversary of the U.S.
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