Ahead of the upfront season, buyers are still grappling with a lack of transparency around what they are buying in connected TV environments. It’s a problem further exacerbated by new research on ads in kids’ content.
During the broadcast of an animal cartoon film, there was an ad for a wine company. In another break, a casino was advertised. In the same movie, ads for a testosterone-boosting supplement aired.
These examples are not random occurrences. Research from contextual ad-tech firm GumGum found that 20% of all ad breaks in a sample of over 100 kids shows—a fraction of the CTV universe—contained at least one ad inappropriate for children, in accordance with the Federal Trade Commission’s rules, regulations and recommendations. Not
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