Gayle King on CBS Mornings’ Rebrand, the State of TV News and Those CNN Rumors
‘I’m not even thinking about retiring,’ King said at Adweek’s Convergent TV Summit.
How WBD Is Choosing the Name for Combined HBO Max and Discovery+ Streamer
The company's global CMO of streaming explained the reasoning behind the new moniker.
Disney’s Rita Ferro Is Ready for a More ‘Intimate’ Upfront
The company's new venue accommodates all of its brands on the same stage.
Andy Cohen Reveals Vanderpump Rules Secrets Amid Show’s Cheating Scandal
The host opened up about the reality TV cheating scandal and building out show universes.
Fubo Rebrands in Star-Studded Spots With Kevin Garnett and Mark Sanchez
Ryan Reynolds' Maximum Effort co-produced the national campaign.
Fox News Media Focuses on Lifestyle Offerings in Upfront Pitch
The ongoing Dominion lawsuit 'has not impacted strategy,' according to ad sales chief Jeff Collins.
Paramount Ad Sales Chief John Halley on Upfront Changes, the Reorg and What’s Next
Plus, why the company's surprise upfront week exit isn't 'a one-year-only kind of thing'
Warner Bros. Discovery Teams With VideoAmp and Comscore as Currency Providers
Clients can transact with the options across the company's linear portfolio for the 2023-2024 upfront season.
Netflix Adding Media Quality Measurement Thanks to DoubleVerify and IAS Partnerships
The integrations help verify the viewability and traffic validity of ads.
Women’s March Madness on the Move With New Campaign and ESPN Ad Sales Sellout
The company is bringing on 15 sponsors and nearly 100 brands.
2023 Oscars Ratings Increase 13%, Drawing 18.8M Viewers
The ABC telecast jumped 13% from 2022.
Publishers and Buyers Double Down on DEI Commitments as Upfront Talks Begin
Both sides say they remain committed to meaningful change, despite economic uncertainty.
People Want Transparency on Climate Progress: the Good, the Bad and the Ugly
That means brands must be honest about failures and rethink consumption.
All Quiet on the Western Mezzanine: What It Was Like Inside the 2023 Oscars
From missed trailers to a packed open bar, the Academy Awards experience was very different for the Dolby Theater audience.
Disney Sells Out Ad Inventory for 95th Oscars With Pricing Slightly Down
Ads ranged between $1.6 million to $2.1 million for the 2023 show.
Nexstar Finally Reveals Upfront Plans for The CW
The company will hold an event for media buyers on April 25.