Trishla Ostwal
Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for 22feet Tribal Worldwide and Yellow Seed.
Users Engaged, and So Did Advertisers, Giving Meta a Year-End Boost
Facebook’s parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic climate and Apple’s privacy rules. However, the company reported strong [...]
Brand Advance and Good-Loop Offer Carbon Offsetting for Advertisers
Typically, the cost to sustainably offset an ad campaign is 0.003% of a campaign spend.
TikTok Is Taking Heat From Lawmakers. Advertisers Don’t Care
The company is receiving allegations of data sharing, but history has shown it will have limited negative impacts on advertisers' spending.
How Penske Media Is Growing Revenue by Monetizing Its Cookieless Inventory
CTR for campaigns that only use first-party data have grown five-fold.
The Home Depot Found Sharing People’s Data With Meta Without Consent
Regulators point out that The Home Depot’s privacy statement was unclear and did not elicit the practice in question.
Project Poirot, the DOJ and the Unintended Consequences of Google’s Divesture
Meanwhile, DSPs could potentially integrate closely with the sell-side as seen with Criteo, Amazon, The Trade Desk and Yahoo.
Despite a Bullish Market, Data Clean Rooms Face ROI and Privacy Challenges
The technology investment alone can reach $10 million per company, according to the IAB.
To Grow This Year, Data Clean Rooms Shoot for Interoperability
70% of 266 marketing professionals see the level of data collaboration in their companies increasing over the next 12 months.
Marketers Are Increasing Ad Spend on Children’s Content, But Publishers Are Missing Out
As a result, publishers are losing out on potential revenue of hundreds of millions of dollars annually.
Marketers Welcome TikTok’s Transparency Play, Despite Political Tensions
If the deal falls through, the U.S. government could either force ByteDance to sell parts of its operations or exit the U.S. market.