Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for 22feet Tribal Worldwide and Yellow Seed.
Facebook’s parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic climate and Apple’s privacy rules. However, the company reported strong [...]
Typically, the cost to sustainably offset an ad campaign is 0.003% of a campaign spend.
The company is receiving allegations of data sharing, but history has shown it will have limited negative impacts on advertisers' spending.
CTR for campaigns that only use first-party data have grown five-fold.
Regulators point out that The Home Depot’s privacy statement was unclear and did not elicit the practice in question.
Meanwhile, DSPs could potentially integrate closely with the sell-side as seen with Criteo, Amazon, The Trade Desk and Yahoo.
The technology investment alone can reach $10 million per company, according to the IAB.
70% of 266 marketing professionals see the level of data collaboration in their companies increasing over the next 12 months.
As a result, publishers are losing out on potential revenue of hundreds of millions of dollars annually.
If the deal falls through, the U.S. government could either force ByteDance to sell parts of its operations or exit the U.S. market.