Trishla Ostwal
Trishla is Adweek's AI and tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, and antitrust. A graduate of Columbia University's Graduate School of Journalism, Trishla previously was a reporting intern for Science News.
Why Advertisers Claim Meta Owes $7 Billion in Damages
Facebook and Instagram's Potential Reach metric inflates viewership figures by up to 400%, according to a lawsuit.
Reddit’s Jen Wong Has a Plan to Juice Post-IPO Growth
Reddit has a contextual-based ad business that is safe from the tremors of cookie deprecation.
Synthetic Media Producer Is the Latest Role Addressing Gen AI Ethics
The synthetic media producer will assess generative artificial intelligence content for inaccuracies, as well as advise clients on risk.
What Would a TikTok Ban or Sale Mean for Advertisers?
Brands continue to spend on TikTok despite the House voting to ban it.
Google’s Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss
Publishers are retooling their SEO strategies, investing in content expertise and diversifying traffic, to combat traffic loss from Google's SGE.
Creator Monet McMichael Is Striking Big Brand Deals and Connecting With Fans
ADWEEK's Digital & Tech Creator of the Year on fostering brand connections and remaining authentic.
AI Jobs in Marketing: Brands Are Reassessing Roles to Build Out New Capabilities
Brands have made ambitious promises to their board members regarding gen AI strategy, but are grappling to operationalize these investments.
Qatar Airways Readies Gen AI Agent Sama to Help Book Travel
Qatar Airways' metaverse, Qverse, has seen 1,000% return on ad spend and over 200% product return on investment since its launch.
Interactivity and Proprietary Data: Marketers Welcome Ads in Chatbots
By 2026, search marketing will lose market share to AI chatbots and other virtual agents.
Sora’s Expected Impact on Marketers: In-Housing Creative and Pricing Changes
OpenAI's Sora has agencies bracing for yet another AI disruption.