Portrait of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow. Before joining Adweek in 2021, Stephen spent 14 years at The Drum starting as news editor, rising to online editor and finally executive editor. Stephen holds a bachelor's degree from the University of Glasgow.

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AKQA, Grey Merge Capabilities Across 5 Territories as WPP Continues Efficiencies Drive

Merger & Acquisition News

The move could affect 11 of 225 employees across the impacted locations.

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NBCU Extends Olympics Opening Ceremony Coverage to IMAX Screens

Convergent TV West

The organizers will host a four-mile flotilla along the River Seine July 26.

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Avios Stages a Striking Stunt With E-Foil Surfers in Ad for Loyalty Program

Creative Advertising

The ad by Uncommon Creative Studio attempts to correct misconceptions about Avois' rewards program.

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From Then Till Now: Big Brands’ Enduring Love Affair With Product Placement

Streaming & OTT

With the help of technology, product placement is able to prove to its worth to brands.

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State of Creativity: Client-Agency Relations Show ‘Significant Strain’

Market Research

The latest State of Creativity Report found 45% of creatives said client relationships were "difficult."

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Interactive Toy Brand Tonies Taps Anomaly as Its Agency of Record

Accounts

Anomaly's Berlin office has been tasked with overseeing the brand's strategy as Tonies enters new markets.

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What’s Next for MediaLink Following CEO Michael Kassan’s Exit

Leadership & Talent

The friction began before the dispute over the Special Expenses account.

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How Brands Will Help the Paris 2024 Paralympic Games Go for Gold

Sports Marketing News

2024 marks a significant year for the Games as it aims to further its inclusive mission.