Portrait of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow. Before joining Adweek in 2021, Stephen spent 14 years at The Drum starting as news editor, rising to online editor and finally executive editor. Stephen holds a bachelor's degree from the University of Glasgow.

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Ukrainian Ad Agency Turns Bulletproof Vest Plates Into Art

Ukraine

The ArtArmour initiative from McCann Kyiv will raise funds for more military protective wear.

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Accenture Song Hires New Netherlands and Metaverse Leads

Leadership & Talent

Patritia Pahladsingh and James Temple have joined the business.

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Stella Artois Taps The Sims to Help Players Be Unfiltered and Free

Beer & Spirits

a special brand mod based on its "Beer Au Naturel" ad campaign will be released on the EA-game

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Publicis Groupe CEO on Another Record Year, Retail Media and ChatGPT

Earnings Reports

The company outperformed the market last yearr, delivering 10.1% organic growth.

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Eurostar’s Marketing Chief on Putting the Star Back in the Brand

Rebrands

Mario Rauter discusses the process behind the new marque and how it will be communicated

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Sony’s PS5 Ad Reports Live From the Scene of Its Top Game Titles

Gaming

The ad features news bulletins from in-world action games, including Spiderman, God of War and Gran Turismo

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Marketing Morsels: M&M’s Become Ma&Ya’s, Twix’s Snowboard and More

CPG & Grocery

Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from [...]

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McCann Worldgroup Restructures Leadership and Creates Global CCO Role

Leadership & Talent

Alex Lopez to step down as president and CCO of McCann Worldgroup.