Portrait of Sara Century

Sara Century

Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.

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Bulleit Frontier Whiskey Makes ‘A Toast to the Times’ and a Commitment to Creatives

Ad of the Day

Award-winning spoken word poet J. Ivy and agency Anomaly lead its commitment to creatives.

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Brotherly Rivalry Takes the Field in the NFL’s Pro Bowl Games 2023

Sports Marketing

The NFL teams up with 72andSunny for its comical new series starring Peyton and Eli Manning

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Nike Dares to Dream Big in Rousing Chinese New Year Campaign

Creative

This collaboration with Wieden+Kennedy Shanghai encourages kids to reach for the stars.

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Gender Bias in Search Results Sparks Drive to ‘Correct the Internet’

Ad of the Day

DDB New Zealand's new spot identifies major inconsistencies in search engines for female athletes.

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DieHard Scales New Heights With a Mini Doc About Climber Kirstie Ennis

Automotive

Advance Auto Parts teams with creative agency TMA for 'The Climber.'

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Literature Is Scary Good in Project Gutenberg’s ‘Classic Monsters’

Creative

The online ebook library teams with agency The Community to bring legendary works to life.

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Acura Imagines an All-Electric Future Multiverse in Cinematic Spot

Sustainability

"New World. Same Energy" introduces Acura's 2023 slate

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Virgin Voyages Celebrates the 40th Anniversary of ‘Karma Chameleon’ in Stylish Ad

Travel & Transportation

'Now We're Voyaging' utilizes The Culture Club's classic to entice potential passengers.

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Xbox and Jimmy O Yang Introduce Gamers to ‘Nowstalgia’

Gaming

The comedian meets his match with the tentpole brand's new spokes-plushie.

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Qualcomm Teams With Michelle Yeoh to Show the Infinite Possibility of AI

B-to-B

Through 'The Edge of Possible,' the b-to-b brand shows us how AI can change our lives.