Portrait of Sami Lambert

Sami Lambert

Sami Lambert is a social editor at Adweek. She launched Adweek's Creator Network and produces social video content across multiple platforms. Previously, Sami worked at Inked Magazine where she grew their TikTok page from 30 followers to 1.7 million in one year.

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Adweek Podcast: How Can We Make Sure 2024 Really Is ‘the Year of the Girl?’

Adweek Podcasts

Brands, media and platforms have a powerful role to play in fighting inequality.

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Adweek Creators at Brandweek

Influencers & Creators

Whether it was the Barbie movie, Taylor Swift's Eras Tour, Beyoncé's glittering Renaissance roadshow or girl math, pink-hued "girly" vibes have dominated pop culture over the last 12 months. So [...]

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Behind the Shoot: Pharrell’s Photographer Explains the Art of Capturing the Artist

Brand Genius

We sat down with Driely Schwartz to discuss her creative process, what it’s like working with the star and what being a visionary means to her.