Samantha Nelson
Samantha Nelson is a freelance writer for Adweek covering advertising and brand creativity.
Stella Artois Makes Light of How Often Drinkers Steal Its Glassware
Stella Artois celebrates thefts of its branded chalices in a playful campaign by David New York.
In Bridgerton and Flonase Collaboration, Both Love and Allergies Are in Bloom
Shondaland and Flonase teamed up for a campaign ahead of the Season 3 premiere of Bridgerton.
John Deere Seeks a ‘Chief Tractor Officer’ to Be the Face of Its TikTok Channel
John Deere is running a campaign as it kicks off a contest to recruit a 'chief tractor officer' who will create TikTok content for the brand.
Red Lobster Uses AI to Write 30 Songs About Cheddar Bay Biscuits
The Cheddar Bay Biscuit tributes span genres from ‘90s hip-hop to jazz.
Canal+ Ad Gives an Inspirational Action Movie a Shocking Ending
French broadcaster Canal+ pokes fun at action movie tropes with an ad where the classic inspirational monologue doesn’t go as planned.
Quaker’s Photo Series Captures 100 Emotional Moments at the Breakfast Table
Quaker enlisted photographer Misan Harriman to capture real, emotional moments at the breakfast table.
McDonald’s Made Scented Billboards That Smell Like Its French Fries
McDonald’s deployed a series of billboards diffusing the scent of its bestselling french fries.
Hinge’s Mascot Goes to Heaven to Celebrate Dating Success Stories
The latest iteration of Hinge's "Designed to Be Deleted" campaign uses real dating success stories to show Hingie being rewarded for its sacrifice.
Coca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans
Augmented Reality Advertising News
Coca-Cola and Disney's latest collaboration uses AR to allow consumers to scan packaging featuring Marvel characters, unlocking digital collectibles.
Hennessy’s Absurd, Stylish Films Shake Off Stiff Brand Perceptions
Hennessy's offbeat ads feel reminiscent of high fashion films to shake up the legacy brand's image.