Portrait of Rebecca Stewart

Rebecca Stewart

Rebecca is Adweek's Europe brand editor based out of London. Before joining Adweek in 2022 she spent 8 years at The Drum, most recently as trends editor. She has also freelanced for BBC Global News and Raconteur among others.

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Adidas’ Head of Global Marketing Vicky Free Departs

Leadership & Talent

The marketer rebooted 'Impossible is Nothing' and steered brand through Kanye West controversy.

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The British Advertising Industry Finally Faces Up to Its Talent Crisis

Leadership & Talent

Trade organizations devise a game plan amid skill shortages and poor salary progression.

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Ford Has No Desire to Be the ‘Apple of the Automotive Industry’

Automotive

Ford of Europe's ad boss wants to bring American 'swagger' to EV marketing.

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NatWest CMO: Effectiveness Is Key to Boosting Marketing’s Credibility

Marketing Innovation

Margaret Jobling says marketers need to learn to sell themselves internally in tough times.

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CMOs Are Clinging to Their Budgets—But Only Just

Data & Insights

Despite an economic downturn and a long winter, U.K. ad spend growth is holding steady.

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L’Oréal Hands Over the Creative Reins to Influencers Over 40

Influencers & Creators

The beauty giant is spotlighting an overlooked demographic with its latest product launch.

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Why Europe Could Become Advertising’s New Center of Power

Europe

Top brands including Samsung, Adidas and Duolingo are flocking to the continent, driven by its creative talent and cultural clout.

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H&M’s Roblox Experience Is an Experiment in Virtual Fashion

Metaverse

Retailer wades deeper into Web3 with "Looptopia."

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How Marketers Are Rebalancing Ad Spend Budgets in 2023

Media

They're taking a more fluid approach to media planning, according to WARC.