Rebecca Stewart
Rebecca is Adweek's Europe brand editor based out of London. Before joining Adweek in 2022 she spent 8 years at The Drum, most recently as trends editor. She has also freelanced for BBC Global News and Raconteur among others.
Adidas’ Head of Global Marketing Vicky Free Departs
The marketer rebooted 'Impossible is Nothing' and steered brand through Kanye West controversy.
The British Advertising Industry Finally Faces Up to Its Talent Crisis
Trade organizations devise a game plan amid skill shortages and poor salary progression.
Avon’s CMO Says It’s Been ‘Deprived’ of Brand Investment. Now It’s Back With a Bang
Bold reboot will transform the brand from the inside out.
Ford Has No Desire to Be the ‘Apple of the Automotive Industry’
Ford of Europe's ad boss wants to bring American 'swagger' to EV marketing.
NatWest CMO: Effectiveness Is Key to Boosting Marketing’s Credibility
Margaret Jobling says marketers need to learn to sell themselves internally in tough times.
CMOs Are Clinging to Their Budgets—But Only Just
Despite an economic downturn and a long winter, U.K. ad spend growth is holding steady.
L’Oréal Hands Over the Creative Reins to Influencers Over 40
The beauty giant is spotlighting an overlooked demographic with its latest product launch.
Why Europe Could Become Advertising’s New Center of Power
Top brands including Samsung, Adidas and Duolingo are flocking to the continent, driven by its creative talent and cultural clout.
H&M’s Roblox Experience Is an Experiment in Virtual Fashion
Retailer wades deeper into Web3 with "Looptopia."
How Marketers Are Rebalancing Ad Spend Budgets in 2023
They're taking a more fluid approach to media planning, according to WARC.