Portrait of Rebecca Stewart

Rebecca Stewart

Rebecca is Adweek's Europe brand editor based out of London. Before joining Adweek in 2022 she spent 8 years at The Drum, most recently as trends editor. She has also freelanced for BBC Global News and Raconteur among others.

Alt Image Text

Adidas’ Head of Global Marketing Vicky Free Departs

Leadership & Talent

The marketer rebooted 'Impossible is Nothing' and steered brand through Kanye West controversy.

Alt Image Text

The British Advertising Industry Finally Faces Up to Its Talent Crisis

Leadership & Talent

Trade organizations devise a game plan amid skill shortages and poor salary progression.

Alt Image Text
Alt Image Text

Ford Has No Desire to Be the ‘Apple of the Automotive Industry’


Ford of Europe's ad boss wants to bring American 'swagger' to EV marketing.

Alt Image Text

NatWest CMO: Effectiveness Is Key to Boosting Marketing’s Credibility

Marketing Innovation

Margaret Jobling says marketers need to learn to sell themselves internally in tough times.

Alt Image Text

CMOs Are Clinging to Their Budgets—But Only Just

Data & Insights

Despite an economic downturn and a long winter, U.K. ad spend growth is holding steady.

Alt Image Text

L’Oréal Hands Over the Creative Reins to Influencers Over 40

Influencers & Creators

The beauty giant is spotlighting an overlooked demographic with its latest product launch.

Alt Image Text

Why Europe Could Become Advertising’s New Center of Power


Top brands including Samsung, Adidas and Duolingo are flocking to the continent, driven by its creative talent and cultural clout.

Alt Image Text

H&M’s Roblox Experience Is an Experiment in Virtual Fashion


Retailer wades deeper into Web3 with "Looptopia."

Alt Image Text

How Marketers Are Rebalancing Ad Spend Budgets in 2023


They're taking a more fluid approach to media planning, according to WARC.